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Clean or non-toxic make-up: asking for a specific, testable claim

Published by Luté Beauty Studio

From above of crop unrecognizable young female makeup artist pointing at arm of client while applying colorful eyeshadow
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When choosing clean or non-toxic makeup, look for specific, testable claims like 'paraben-free' or 'phthalate-free' rather than vague terms like 'natural' or 'clean'. These claims are verifiable and ensure transparency.

What Does 'Clean' or 'Non-Toxic' Really Mean?

The terms 'clean' and 'non-toxic' are not regulated, so brands can use them loosely. Always check the ingredient list for harmful substances like parabens, sulfates, and synthetic fragrances.

How to Identify Trustworthy Claims

Look for certifications from reputable organisations such as ECOCERT or COSMOS. These certifications require rigorous testing and adherence to strict guidelines.

Practical Steps to Choose Clean Makeup

  1. Read Labels Carefully: Look for specific claims like 'paraben-free' or 'phthalate-free'.
  2. Check Certifications: Opt for products with recognised certifications.
  3. Research Brands: Investigate the brand’s transparency and commitment to clean beauty.
  4. Patch Test: Always test new products on a small area of skin to check for reactions.

Related Luté Service

For a natural, glowing look, try our Natural Glam service. It focuses on enhancing your features with minimal, clean products.

Final Thoughts

Choosing clean makeup doesn’t have to be overwhelming. By focusing on specific, testable claims and doing a bit of research, you can make informed decisions that are better for your skin and health.

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